Performance Measurement and Improvement
Turning insight into action.
So, how do you drive continuous improvement in operations and marketing performance? Well, first you have to collect data, and then turn that data into useful information. Then you need to take the insight you’ve gained and develop a plan. After that comes the hard part, actually implementing the plan. At Budco, we do the hard part. In fact, our wide-ranging capabilities allow us to do the hard part and everything in between. That’s how we turn insight into action.
Performance measurement and improvement has been central to the Budco culture since our beginning in 1982. We made it our business to measure our performance and then do the hard part, apply continuous improvement principles to everything we do. This path has led us to create a suite of measurement and analytics tools that we use, along with our implementation expertise, to improve fulfillment and direct marketing performance.
This includes solutions focused on lead generation, database marketing, fulfillment optimization and logistical efficiency. Our solutions utilize a number of capabilities and drive a variety of positive results.
Turnkey Measurement Process
Our Ai2 measurement, analysis and reporting suite blends technology and process to transform data into useful information, enabling better business decisions to be made faster. Based on the Oracle BI platform, our approach uses analytics to gain insight and develop it into actionable intelligence.
Ai2 enhances fulfillment and direct marketing performance by helping to identify underlying trends in customer and prospect behaviors. This information is then used to improve targeting and segmentation, optimize message content and delivery, improve response and increase ROI.