Direct Marketing
Budco’s integrated direct marketing capabilities help you maintain an ongoing customer dialogue and drive measurable results.
For more than 30 years, Budco has been successfully delivering innovative, end-to-end direct marketing solutions. We customize your marketing outreach by creating relevant, highly personalized communications for your business, consumer and employee audiences, and deliver it through a targeted, fully integrated multichannel approach.
From creative design, to execution, to performance measurement and analysis, every aspect of your direct marketing initiative can be managed by Budco’s in-house resources.
Our creative, technology-based solutions create an ongoing dialogue to help you acquire, retain and grow customer relationships. These results-driven solutions include:
- Lead Generation Programs
- Traffic Building Campaign Management
- Acquisition Programs
- Direct Order and Product Sales Programs
- Loyalty and Retention Programs
Turnkey Direct Marketing Products
We offer a number of turnkey, end-to-end fulfillment solutions as well as a suite of individual in-house competencies. For a demo of one of the applications below, or to discuss a custom solution tailored to your specific needs, contact us.
Target Connect is a turnkey application used to generate customized marketing material in an on-demand environment and deliver it to a specific target audience through a variety of channels. In just minutes, users can create a personalized direct mail or eMail campaign or produce customized brochures, posters, newsletters or other point-of-sale materials. The content can then be married to a customer or prospect list and scheduled for production and distribution. Target Connect helps companies maintain a consistent brand voice and image while empowering Brand Managers, Field Sales Representative and retail partners with a way to quickly and cost-efficiently communicate with a specific target audience.
Budco’s In2itiveCRM is an extensible Web-based tool developed to manage and track all consumer touch points within a given brand marketing campaign. This includes collecting, tracking and managing both outbound communications and inbound responses across multiple media types, including direct mail, eMail, Web site transactions, inbound and outbound telephone communications, IVR and business reply cards. In2itiveCRM helps improve the timeliness and quality of marketing decisions, leading to enhanced campaign effectiveness and improved operational efficiency.
Our Ai2 measurement, analysis and reporting suite blends technology and process to transform data into useful information, enabling better business decisions to be made faster. Based on the Oracle BI platform, our approach uses analytics to gain insight and develop it into actionable intelligence. Ai2 enhances direct marketing performance by helping to identify underlying trends in customer and prospect behaviors. This information is then used to improve targeting and segmentation, optimize message content and delivery, improve response and increase ROI.
