Health Care Case Studies
Health Care Direct Marketing
Personalized, targeted marketing raises health care service awareness
Client Objective
A major health care system wanted to promote the quality and efficiency of their emergency room care throughout their network to a variety of segmented target audiences.
Budco Solution
Budco executed a multi-phased direct mail campaign using geo-demographic targeting and highly personalized content to educate the target audience of the service offering available, then reinforced the message with a series of timed follow-up messages.
Results
- 6% increase in patients visits
- Overall annual patient visits outpaced all other area emergency room facilities
- Received a First Place DMA Target Award in local area market for outstanding performance from a direct marketing campaign
Health Care Direct Marketing
Data-driven Medicare marketing with greater relevancy
Client Objective
A major health care provider who markets Medicare Advantage, Medicare Supplement and Medicare Prescription Drug plans needed to improve marketing performance and ultimately increase enrollment in their Medicare products.
Budco Solution
Budco designed and implemented a Lead Generation and Age-in campaign strategy based on multiple touches and offers. A predictive model was created using demographic, income and home value data to identify prospects with the highest propensity to enroll. More relevant, variable messaging was incorporated throughout direct mail communications.
Results
- Lead Generation campaign response improved 200%
- Age-in campaign response improved 700%
- Improved targeting eliminated low probability prospects from mailing saving $600,000 in annual production and postage costs
- Cost per lead and cost per enroll was dramatically reduced
