Budco's Case Study Included in PODi's Prestigious 2010 Collection of Digital Print Success Stories
HIGHLAND PARK, MICHIGAN (January 18, 2010) - Budco, a leading fulfillment and direct marketing company, announced today that their case study detailing an innovative cross-media marketing campaign has been accepted for inclusion in the PODi Digital Print Case Study Database, the world's largest collection of outstanding digital print case studies. Selection for this compilation is based on a project's marketing and print innovation and its superior results.
PODi, the Digital Printing Initiative, accepts submissions annually for its collection from print and marketing service providers from around the world. Says Rab Govil, president of Caslon, a PODi Affiliate,"It's an honor to be chosen - we look for the best the industry has to offer. We're happy to be able to share Budco's great story with our audience. It's a superb example of using digital print to drive improved marketing effectiveness."
"The PODI Case Study Database is a comprehensive and important industry resource, so we are thrilled that our work has been selected for inclusion," said Budco Vice President of Marketing and Product Development Jeff Sierra.
Budco wanted to effectively communicate the inherent quality, value and efficiencies of digital print, as well as the value derived from working with a direct marketing partner who can provide innovative, end-to-end solutions that deliver results. To do this, Budco developed an educational seminar and direct marketing campaign to support it. The theme was the "Digital School That Rocks."
"We tried to make the entire experience fun and a little edgy, but at the same time relevant and informative," said Sierra. "Our overall objective was to drive attendance to this educational seminar and then provide attendees with valuable insight into variable digital print and direct marketing techniques they could use."
Throughout the invitation process and actual seminar, the power of personalization was demonstrated by creating highly targeted content based on what was know about each individual prospective attendee. This included personalized direct mail, email and a personalized URL, as well as custom course materials provided to each attendee upon arrival at the event.
"Overall, we achieved a 24% response, so the cross-media approach was successful," said Budco Vice President of Client Services Glenn Fontaine, co-host of the seminar. "Now, we are taking what we learned and applying it to solutions for our clients. Additionally, the post-event feedback from attendees was overwhelmingly positive, so we are confident we achieved our objective of hosting a fun and informative seminar."
About Budco
Budco is a leading fulfillment and direct marketing organization headquartered in Highland Park, Michigan. As The Dialogue Company, Budco helps clients build strong relationships with business and consumer audiences by facilitating ongoing, two-way communication. Founded in 1982, Budco applies a suite of in-house resources to develop and execute innovative, end-to-end business solutions, delivering results that drive client success. Primary industry segments include automotive/manufacturing, entertainment, pharmaceutical/health care, retail, travel and leisure, and transportation.
