Event Marketing

Getting customers hands-on with a product or service is an excellent tactic for sparking interest and increasing sales. Events work as a marketing strategy because they're interesting, exciting, and fun. Often, gathering data is an integral part of the process, leading to customer relationship management opportunities that continue to pay off long after the actual event. Budco's Event Marketing capability encompasses all associated functions. Activities include concept design, research and development, up-front planning, supplier coordination, construction supervision, customer, dealer and VIP registration, creative design and production, on-site management, promotion and public relations, sale of merchandise, budget management, post-event follow-up and ROI analysis. Budco-managed events of any size or complexity are completely turnkey. Two prominent, recent events were for Ford Motor Company. Ford 100, in June 2003, celebrated the centennial of the founding of Ford Motor Company and Ford Motor Company's No Boundaries Experience was a multi-city tour, featuring an SUV driving course and lifestyle events.

Download the Event Marketing Results Summary