Management Team

Ken Palma joined Budco in 2010 as Vice President, Database Marketing Services. Ken is responsible for delivering data-driven solutions that leverage proprietary consumer, business and client databases, as well as partnerships with syndicated data providers. Ken brings with him more than 25 years of experience in information systems management, database modeling and analytics, marketing measurement and tracking and other marketing and information technology solutions. Ken oversees a team of marketing specialists, data and statistical analysts, account managers and technology and production staff at Budco’s Piscataway, N.J., facility. Prior to joining Budco, he served in the same capacity at the Direct Group; a New Jersey-based direct marketing company. Prior to that, Ken was founder of Enterprise Marketing Solutions, Inc. (EMSi), a database marketing company that was acquired by Direct Group in 2007. Ken received a bachelor’s degree in physics from Rutgers University and has a master’s degree in environmental sciences from Montclair State University.